Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Coerver and Byers provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:

• Identify strengths that deserve a concentration of resources
• Achieve a coordinated product and service portfolio
• Root out marginal or underperforming activities that are negatively impacting your organization